Why By Kiki works differently from traditional rental platforms when renting out your premium holiday home

Renting out a luxury holiday home through a platform seems the obvious choice. Yet renting out a premium property often calls for more than a standard platform listing.

Many rental platforms and organisations build their brand around their own platform. At By Kiki, we build a brand around your holiday home. A place people choose!

Renting out a luxury holiday home calls for more than just a platform listing

When owners want to rent out their holiday home, they often turn first to well-known platforms such as Airbnb, Booking.com or Vrbo. That makes sense. These platforms have a worldwide reach and make sure a holiday home quickly becomes visible to a large audience.

At the same time, many owners of premium holiday homes find that on such platforms their property ends up as just one of many listings among hundreds or sometimes thousands of other accommodations. The presentation, structure and ranking are largely determined by the platform itself.

At By Kiki, the approach to a holiday home's rental strategy is therefore different. The question is not whether we use platforms, but how you use them wisely within a broader strategy.

We work with a hybrid approach: we make use of the reach of platforms, while at the same time building an online presence and identity for the holiday home itself.

By Kiki's hybrid approach to renting out luxury holiday homes

Platforms play an important role in holiday home rentals. They provide reach, trust and international visibility. That is why we work with them too.

For each property, we look at which platforms best suit the type of holiday home, the target audience and the price level. Some homes, for example, perform better on international platforms, while others are a better fit for more niche platforms or specific target groups.

But where many rental organisations stop at placing a listing, for us the second, equally important part is just beginning: building a destination/brand around the holiday home itself.

So we don't only look at where a holiday home is visible, but above all at how guests discover the home and why they choose this particular place.

Its own online identity for your luxury holiday home

An important part of our approach is that holiday homes at By Kiki also get their own online identity. This is a key part of the guest journey, as we also explain in our blog about the guest journey for a luxury holiday home.

This means a holiday home is not only visible on platforms, but also builds its own digital presence. Think, for example, of:

• a dedicated website and domain name for the holiday home
• social media channels where the holiday home, the place, the surroundings and the experiences are shared
• content and structure that are easy to find in search engines and AI-driven searches

Increasingly, travellers search not only via platforms, but also via Google or AI tools for inspiration, locations and specific types of holiday homes.

By building its own online presence, a holiday home can being discovered in multiple ways and it also creates more direct bookings.

Platforms remain an important distribution channel, but they are not the only place where guests can find a holiday home.

Hospitality rather than just rentals

Where many rental platforms focus mainly on the booking process, we look at the complete guest experience.

This could include, for example:

• quick and personal communication with guests
• local tips and activities
• experiences that suit the surroundings
• additional services such as a private chef, wellness or activities

It is precisely these elements that make guests remember a stay, write positive reviews and often return.

Sustainable rental strategy

At By Kiki, renting is not just about being visible on platforms, but about building a destination around your holiday home. This creates not only greater reach, but also more value and a stronger position in the long term. For premium holiday homes, this hybrid approach is often the most future-proof way to rent. Would you like to know what this looks like for your property? Feel free to get in touch with us.